Pinterest SEO made simple!


{This post may contain affiliate links, which means I make a small commission at no extra cost to you! See my disclosure for details.}

UPDATED February 2021

Raise your hand if you think Pinterest is a Social Media platform?

Raise your hand if you think Pinterest is a search engine?

If you choose the latter of the two, then you are right! Pinterest is 100% a search engine and NOT a Social Media platform. The best part is it’s a VISUAL search engine!

But the awesome thing about Pinterest is they make SEO SUPER easy!

So I am going to break it down for you as simple as I can!

Let’s start with your Guided Search

See this guy? This is your guided search and your new BFF.

This is where you go and type in things you would like to search for. Such as “workout routines.”

For example, let’s say you are a fitness blogger. Or your own a fitness business. You have just typed up a blog post, and you are ready to upload your content to Pinterest. You want to make sure your pin trends under the proper keywords. So you think of the top 4-6 keywords you want that specific pin to trend under and you write them down.

  • Fitness
  • Health
  • In-home fitness
  • Workout

First, I will type “fitness” into the guided search and hit “enter.” Here is what appears. You see all the other keywords that appear next to fitness? Those are keywords that are being searched along with the word fitness. Ranking from #1 down. So by adding those short long-tailed keyword sentences to the description of your pin it will help the SEO!

For example, “Fitness aesthetic” That is an SEO, rich, long-tailed keyword sentence. I could also add “Fitness training.” Yes I know it’s only two words long, but this is how Pinterest likes their SEO laid out.

Next, I will type in “Women’s health and ” From this search, I would create this sentence to add to my description, “Women’s health and fitness. Women’s health and fitness tips.”




So far my pin description looks like this: (brief rundown on what the post is about followed by) Fitness Aesthetic. Fitness Training. Women’s Health and Fitness. Women’s health and fitness tips.

Here is an example of my newest pins description:

See how I have those long-tailed keyword sentences in there? Followed by #hashtags? How do you find the right hashtags? The same way you find trending keywords!

For example, #fitnessaesthetic #fitnessquotes #fitnesstraining #fitnessjournal

It’s SO important to use the proper SEO! Make sure you are NOT keyword stuffing like this.

Once you get the hang of it, you will be golden!

And if Pinterest still has you super confused, click here!

Happy pinning!

Xo Megan

You may also like