21 Best digital products to sell online in 2021


Are you geared up for selling your first digital product?

But you might be wondering:

what are the best digital products to sell online in 2021?

What kind of digital products sells the best?

What digital products should I sell?

Don’t worry, as, in this blog post, I will share with you a huge list of the most profitable digital products. I will also share some secret tricks to create digital products and the best platforms to sell digital products.

Here’s a quick overview of what you’ll learn from this blog post:

  • What are digital products?
  • 21 Best Digital Products to Sell Online
  • How to Create Digital Products
  • Best Platforms to sell digital products
  • How do I choose a digital product to sell?

Are you excited? Let’s cut to the chase.

Affiliate Disclosure: This post contains affiliate links, meaning if you make a purchase through my link, I may earn a small commission, without any extra cost to you. It helps to keep this little blog afloat. Thank you for your support.

Table of Contents

What are Digital Products? 

A digital product is an intangible & non-physical asset that you can sell infinitely without the need for an inventory, logistics, or anything physical.

E-book for example is a digital product.

Online entrepreneurs, freelancers, artists, or anyone looking to make some extra bucks can build an entire business around these intangible goods.

Best Digital Products to Sell Online 

Here are the 21 profitable digital products to sell online this year.

1. Online Courses

Is there something that comes easy to you but people have a hard time dealing with it? It can be anything from handling personal finance better, meal planning, gardening or even golfing. Anything that you think can help people make their lives better.

You can put that information together in an online course and start selling it.

Online courses are one of the most selling digital products online.

The world is shifting towards e-learning and online courses instead of physical classes. And there’s no better time than today to start selling an online course.

Curating an online course does require some extra effort and brainstorming, but believe me, all those hectic presentations and video walk-throughs will be worth it. 

For example, a full-blown SEO course Stupid Simple SEO by Mike Pearson has over 1800+ students and it’s still growing.

This is the beauty of digital products. There’s no limit on how much money you can earn from selling digital products.

You can sell online courses on your website or external platforms such as Udemy, Teachable, Thinkific etc.

2. eBooks

Gone are the days when you had to convince a renowned publisher to publish your book.

An eBook is one of the best digital products to sell Online in 2021. Around 335.7 million ebooks were sold in the U.S in the past 10 years alone.

All you need is a catchy idea and content that solves your audience’s problem, and that’s it! No hassles of distribution, printing, publishing, or anything. 

Thanks to platforms like Amazon Kindle and Kobo, you can easily sell your ebook and bring in high profits. Blurb, Payhip, Lulu, NOOK Press, and Scribd are some other famous websites for hosting and selling your eBooks.

Jennifer maker, a renowned six-figure blogger makes a decent income with her amazing ebook Pinterest launch plan. It is a 101-page long ebook fully packed with strategies and real-life examples about how to drive traffic from Pinterest.

If you need any help creating your digital product from scratch, check out this amazing course. It will walk you through the step by step process of creating a profitable digital product.

3. Planners

If you prefer keeping your stuff organized, you should know how crucial a planner is. 

Whether it’s about tracking goals, daily to-do lists, or outlining monthly objectives, a good planner will always come in handy.

Although a planner is more of a printable product, you can design your own planner and make it available on the internet. Anyone who buys it will have to print it out.

If you are good with Adobe Illustrator or any other editing software, you can easily design a structured planner with sections for daily tasks, ambitions, etc.

Over 18,000 people are offering their planner design service on Fiverr (an online freelance platform).

If you have your own pre-designed planners, you can set up a store on Etsy. 

You can further categorize the planners into calendar planners, meal planners, project planners, diet planners, and financial planners to bring in extra profits.

You can also take a look at this amazing living well planner by Ruth Soukup for inspiration.

4. Templates

Creating something from scratch is very hectic and time-consuming. Nobody wants to spend their precious hours on something like this.

That’s why Templates are one of the best digital products to sell online in 2021 as it can easily be modified to one’s liking. 

Here are some great product templates ideas:

  • Resume templates
  • Instagram Post templates
  • Pin templates
  • copywriting templates
  • email campaigns
  • Photoshop/illustrator templates
  • Infographic templates
  • Logo templates
  • Christmas card templates and many more!

You just have to find what you’re good at, and you can easily sell your eye-catching templates on sites like template monster, fiver, etc.

For instance, I love using these Pinterest pin templates from ladiesmakemoneyonline.com. It makes the pin creation process so fast and fun.

And the best part: it’s super easy to create. Unlike, ebooks and online courses that sometimes require weeks or months to create, you can create this type of digital product in 1-2 days and start having that little extra income in your pocket.

My friend Amira, a professional lawyer and blogger, makes a six-figure income by selling these amazing legal templates on her blog. She has sold over 10,000+ copies of these legal templates.

Now, Let’s move on to the next digital product that you can create.

5. Printables

Printable products are one of the best sources of passive income. You can sell them for anywhere between $2 to $5 per page!

Printables are softcopy templates that a user can download and print on a page.

Here are some great printable products that you can create:

  • Planners
  • Workbooks
  • Project planners
  • Meal/Diet plans
  • Gift tags
  • Wall art
  • Checklists
  • Lunch box notes for children

You can quickly create some useful printables on Word/Google Docs, spreadsheets, MS Publisher/Adobe InDesign, Canva, or Adobe Illustrator and sell them on platforms like Fiverr, Etsy, Shopify, and Amazon.

PrintableCrush is a famous printable seller on Shopify that you can take inspiration from.

Is it something you can do as well? Then jump into the wagon of selling printable products!

6. Private/Group Coaching

Consider yourself the Sherlock of a particular topic? Why not advise others on improving their business?

For instance, if my product is not reaching out to a larger audience, I can always hire a marketing specialist to improve my sales.

And you, my friend, can be that marketing specialist!

You can either have one-on-one coaching sessions with your client or offer group mentoring to grow your audience.

Following are some of the highly paid niches that you can leverage on:

  • Personal Finance
  • Making money online
  • Career advice
  • Copywriting
  • Health & Fitness
  • Relationship

You can also create a mastermind group like faith Mariah where she offers coaching to a group of 4-5 people.

Or you can offer your coaching services on freelancing platforms like Upwork, Fiverr, Guru, and PeoplePerHour.

Either way, it can be a great source of extra income.

7. Professional Services

Professional services are not entirely digital products because you are limited to your working hours.

But still, the output of your service will always be a digital product. For example, if someone hires you to design a brochure, the end product is, in fact, a digital product.

Here are some professional services that you can offer:

  • Graphic designing
  • Ghostwriting
  • Video editing
  • Custom diet plans
  • Paid workout plans
  • Audit services
  • Branding services
  • Voice over services
  • Consulting services

And the list goes on and on!

Having a website to offer professional services is beneficial. However, while starting out, you can even use freelancing platforms such as Upwork, Freelancer, Fiverr etc.

8. Membership site

Can you produce consistently high-quality content that people are willing to pay for? Then the membership site is a great way to earn money online.

But here’s the catch, people paying for memberships require fresh premium content every single month.

Now it requires constant efforts and commitment, but the benefits are immense. It can help you bring steady cash flow into your bank account.

Also, If your content helps students to grow their business or is contributing in any manner, they will recommend it to others. So, there’s so much income potential.

One such great example of a membership site is foodbloggerpro.com where Lindsay and Bjork Ostrom teaches other food bloggers how to start, grow and monetize their food blog. In their membership program, they offer monthly live Q&A sessions, Access to 300+ training videos, private community forums and much more.

If you already have an established audience, you can definitely start your membership site to earn recurring revenue.

9. Stock Photos

If you’ve got the knack for photography, stock photos are among the top digital products to sell on Etsy. A good camera, some skills with photo editing software, and you’re good to go.

There are tons of bloggers and website owners looking out for stock photographs. Stock photos are being used everywhere, from social media posts to landing pages. That’s why stock photos are one of the best digital products to sell online.

You can easily sell your captured images on Alamy, Etsy, and Getty Images or offer your services on freelance platforms such as Upwork and Fiverr.

Or else, you can start a subscription-based website such as Ivorymix.com

So, bring out your dusty camera and start capturing the world!

10. WordPress Themes & Plugins

WordPress powers around 27% of all websites with a 76.4% share of the CMS market.

The potential for selling WordPress related digital products is HUGE.

If you are a tech-savvy guy who knows a thing or two about coding, you should consider creating custom WordPress themes and plugins.

Bluchic for example offers gorgeous feminine themes ranging from $79 to $147.

Not only themes but WordPress plugins are also in great demand.

Fun fact: WordPress plugin downloads exceeded 1.48 Billion in 2016. 

WordPress plugins are useful in expanding the functionality of a WordPress website and you can sell plugins anywhere between $30-$100.

11. Webinars

A webinar is basically a seminar that is held virtually with an online audience ONLY.

The average viewing time of webinars is around 56 minutes, and the numbers are increasing with every coming day.

You can also cash in on this opportunity!

Webinars are live, interactive, and cost-saving, hence attracting a larger audience. People prefer them over physical seminars as the latter involves lots of travelling time and expenses.

However, you do need credibility and an exciting topic to attract a large audience.

You can charge people to attend this webinar and earn some extra bucks. 

You can use ClickMeeting and Podia to host paid webinars and live-streams.

12. Audio

If you have any experience in the music production field, you can earn quite an amount by selling your stuff online.

You can sell stock music to TV shows, YouTube creators, and the film industry. 

Here are some great audio products that you can sell:

  • Ringtones
  • Sound effects 
  • Songs 
  • Podcasts
  • Audiobooks
  • Beats
  • Tunes and tracks
  • Karaoke sounds

Sites like SingleMusic and Sellfy allow you to sell your audio products. Audio files are also in the top Shopify digital downloads list.

So, grab your equipment, mix your tunes, and start making some music!

13. Graphic Design

Another great way of making money online is to offer graphic designing services. 

Every business requires the right blend of shapes and colours to showcase its values. 

You can offer the following graphic design services:

  • logos 
  • Icon packs 
  • .PSD templates
  • Textures
  • Illustrations,
  • Pamphlets
  • Brochures 
  • UI assets
  • Themes, and much more.

Even if you’re not an Adobe Illustrator or Photoshop expert, you can use Canva, Venggage, or any other editing software to create your first design.

Sites like CreativeMarket and Dribble offer a platform for designers to showcase and sell their work online.

You can earn up to $500 to $30,000 a month by selling your designs online.

14. SEO services

People are crazy about Search Engine Optimization (SEO) services.

From bloggers to professional service providers, everyone wants to rank their websites on the top.

If you are good with SEO tools and tricks, offering SEO services on freelance platforms or on your own website is a great way to earn money.

SEO.com for example charges anywhere between 1750$-5000$ per month for their SEO services.

You can start from $50 and grow exponentially if your services help websites and businesses grow.

15. WordPress Tech Support

There are over 455 million websites that use WordPress. 

Not all website owners are from a tech background, and hence they require assistance in maintaining their WordPress websites from time to time.

If you are good with WordPress themes, plugins, performance optimization, security, and other related stuff, this can be a great opportunity for you.

Websites like WP Buffs and Maintainn earn handsome profits (up to $400 per month per user) by providing WordPress support and maintenance services.

So, get out there and earn by offering your WordPress tech support service to the world!

16. Software/Application

If you are a coding-monster, you can easily create and sell mobile apps, themes, web-based applications, desktop software, Android applications, and much more.

Anything that can solve a consumer’s through software can be sold for a hefty price tag.

Software-as-a-Service (SaaS) companies like SEMRush, Oracle, Workday, and Splunk earn a fortune by offering tools and solutions in the digital world.

Selz, SendOwl, Upwork, Fiverr and Sellfy are great platforms to offer software/application development services.

17. Virtual Summit

Did webinars seem like an exciting way to earn online?

What about a whole series of webinars, presentations, ted-talks, and much more?

Paid virtual summits are great for earning profits and lead generation in the digital world.

Moreover, a virtual summit is the most effective way to provide value to your audience. You can also sell supporting documents, memberships, and insightful videos/reports to provide an ever-lasting experience to the audience.

To conduct a virtual summit, you will have to bring numerous professionals and intellectuals on board. 

You can use Cisco WebEx Events, GoToWebinar, Workcast, Zoom, or Microsoft Teams to conduct a virtual summit.

18. Consulting

With so many disciplines and knowledge areas, no one can excel in every field.

Finance, medicine, real estate, technology, human affairs, relationships, marketing, and other related topics are complicated and not easy to master.

If you consider yourself experienced in a particular field, you can offer personalized reports and consulting services.

You can also offer financial, career, management, and beauty/skincare consultation to earn profits. You can either use a freelance platform, Sesami, Tipo, or your own website.

19. Swipe Files

A swipe file is a collection of tested and proven writing examples, including blog posts, email subject lines, landing pages, and sales letters.

You can easily sell pre-written swipe files online to earn money. If you have a proven technique to generate leads over email marketing, create a swipe file, and sell it online.

Have a secret template that can boost a landing page conversion rate? Grab a laptop and earn from sharing your strategies and samples.

Copywriters, bloggers, and creative directors sell their highly effective swipe files and earn anywhere between $60-$100 per sale.

For example, Kate Doster is selling her “Email Marketing Fairy” SWIPE FILE KIT for $36!
You can sell swipe files on Amazon, Etsy, or on your own blog.

20. Resource Library

If you have a bunch of helpful videos, instructional modules or documents that you think can help other people, create a resource library and charge people to gain access to it.

You can also include worksheets, checklists, PDF guides, video tutorials, and much more to provide your audience’s ultimate value.

You can curate a comprehensive resource library for any topic that you have expertise in.

These valuable tools are of great use for newbies, and believe me; there are tons of people looking for such stuff. 

You can also generate leads by providing a resource library as an opt-in freebie.

Teachable or a designated private member-only area on your website is a great way to sell resource libraries.

21. Video series

Like creating educational and informational videos? Then creating a video series is a great way to make money online.

Your video series’s theme can be anything from makeup/skincare tutorials and documentaries to tech reviews and education.

You can easily sell your video series on platforms like Vimeo, Uscreen, Amazon, Teachable/Udemy (For educational content), and iTunes securely.

If you manage to grow your audience to a certain point, you can even launch your own subscription-based streaming website or application.

How to Create Digital Products 

Now that you’re convinced that selling digital products online is a great way of earning a passive income, the next question would be “How to create digital products?”

Here are some of the proven steps to create digital products that are bound to sell like hotcakes:

  1. Validate your idea by surveying your target audience. Nobody will buy your products if the idea is too obscure. Make sure your niche is profitable.
  2. Check if you have enough quality content to provide value to your audience. Value equals profits!
  3. Once you’ve decided what to sell, determine how you will structure, organize, and format it.
  4. Now you’re all set to create your first digital product.
  5. In the meantime, you can build an audience by offering free content on your site. Moreover, you can also build a list of potential businesses, brands, and influencers who may be interested in sharing/advertising your content with their audiences.
  6. The final step will be to refine your product. You can find beta testers, incorporate feedback, and constantly improve the product.
  7. Install the right monetization tools, get in touch with launch partners, and that’s it!

Best Platforms to Sell Digital Products 

When your digital product is finalized and ready to be launched, the next logical thing would be to find the appropriate platforms to sell it.

The following are some of the best platforms to sell digital products:

You can sell subscriptions, digital downloads, and memberships on SendOwl. A built-in affiliate system, post-payment upsells, and pre-check options make it a worthy option.

Sellfy is one of the top platforms to sell digital products. You can even sell physical products and subscriptions on it. You can use tons of product widgets and set up your very own virtual store.

If you want a convenient and easy-to-use platform, Simple Goods is your best bet. You can sell through hosted payment pages or integrate a pop-up checkout to any website.

Selz allows you to list, market, and sell your products. Even if you want a paid streaming or renting service, Selz got you all covered up.

How do I choose a digital product to sell? 

You might be wondering: what kind of digital products sell the best?

You want to hit a home run with your first digital product idea, but you don’t want to chase rainbows, either.

You can come up with the best digital product to sell online by following the 3 steps mentioned below:

  • brainstorm ideas 
  • Research them & gather information from blog posts, product reviews of your competitors, and industry forums.
  • And finally, validate the idea by keyword research, feedback from customers, and Google trends.

If you need any help creating your digital product from scratch, check out this amazing course. It’ll walk you through the step by step process of product creation.

So, after reading this blog post, you have all the necessary tools required to launch and sell digital products.

Now, start small, refine your product, and watch the money roll in with the best digital products to sell online.

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