Selling Digital Art On Etsy – Complete Guide


Selling Digital Products On Etsy

Are you trying to find different ways to earn extra income from your original artwork?

Selling giclee prints is one option, but have you thought about selling digital prints on Etsy?

Selling digital downloads on Etsy is easy to do and is another way to reach a broader audience and earn extra money from the artwork you have already created.

Before we get started, I want to clarify that Etsy’s success does not happen overnight, just like selling original paintings online.

Like your online art website, you will have to spend time researching, optimizing your Etsy shop, creating digital downloads to sell, writing art descriptions, marketing, and driving traffic to your shop.

Have you created an Etsy Shop?

If not, visit How To Open An Etsy Store Step By Step to learn how easy it is to start.

How To Sell Digital Art On Etsy

Now that you have your Etsy shop live, let’s talk about creating a digital download and adding it to your Etsy shop.

At the end of this post, I will go over how to optimize your Etsy shop for more sales.

What Is A Digital Item

A digital download is an electronic form of file or document that your buyer will receive without receiving a physical copy. 

After purchasing your digital art, the buyer will receive an electronic copy of the file they can print from home or at their local printing shop. 

A digital product could  

Tools For Creating And Editing Digital Files

Adobe Photoshop – is a powerful graphics editing program that allows you to edit images, touchups, create graphics, digital drawings, resize pictures, etc.

Adobe Illustrator – is a vector graphics editor similar to Photoshop but with limited features.

Canva – is a free online designing software with drag and drop features.

PickMonkey – is an online photo editing and graphic design software.

These are some of my favorite photo editing software. Each has different features that you will want to learn more about. 

When selling digital art on Etsy, you will want to edit the image size for print.

For example, if you want to offer a 5×7 print and an 8×10 print, you will have to adjust each digital file’s image size.

The two easiest ways I have found to edit the printing size are with Canva and Photoshop.

It is necessary to know that there might have to be some cropping to your original artwork to fit the desired print size.

Here are some articles that show you how to change the print size of a digital image.

Popular Digital Downloads On Etsy

  • Wedding Invites
  • Clipart
  • Coloring Pages
  • Printable Artwork
  • Photography
  • Party Decorations
  • Collage Sheets
  • Iron on Transfers
  • Gift Tags
  • Planners
  • Editable social media images
  • Printable Stickers
  • Printable Wine Labels
  • Stationery Items
  • Editable Pinterest images
  • Editable Flyers
  • Blog or Logo Designs
  • Scrapbooking Papers
  • Printable Planners
  • Patterns
  • Birthday Invites

How To Add Downloadable Digital Art In Etsy

Login to your Esty account and click Add A Listing.

Upload the image that viewers will see for the listing.

Add the Title of the product and include that it is an Instant Downloadable Product. Or something that explains that they can download and print the artwork after they make a purchase.

Fill out the rest of the categories, including:

  • About this listing
  • Category
  • Price
  • Quantity (This is how many downloads you want to have available for sale)
  • Type – Here, you will want to choose Digital.

Next, you will want to add in your description. (Include on the top of the listing that the item is a digital download, so the buyer does not think they will be receiving a tangible product.)

Include how digital products work for Etsy just in case the buyer never purchased a digital product on Etsy before.

You can also include a link to Etsy’s post, Downloading A Digital Item On Etsy.

You will also want to include the size and format of the digital product in the description.

On the bottom of the description, be sure to include:

  • For personal use only
  • Copyright remains with the designer.

Unclick Buyers can request customization.

Under Section – choose Instant Printable Art.

Click Upload File and choose the digital art from your PC that you are selling. The digital file will be the product the buyer receives after making a purchase.

Click Add a note for buyers. 

The information you provide here will be delivered to the buyer after they make a purchase. You can include information about how to download the product and that it is for personal use only.

Add your Tags. These are the keywords that describe your product and 

explain to Etsy what you are selling.

It is essential to add as many tags as you can about your digital art. 

Etsy allows you to add 13 tags.

Think about what words a potential buyer will use in Etsy’s search to 

purchase your product.

For Example:

  • Digital art
  • Digital download
  • Printable
  • And any words that describe your artwork

You can skip filling in:

  • Materials
  • Occasion
  • Style
  • Recipient 

These do not relate to digital downloads.

Click Publish.

That is all you have to do.

The good news is that you will not have to do any work when a person purchases your digital artwork because they will automatically receive a download link after they make a purchase.

What Types Of Digital Files Does Etsy Allow

You are allowed to upload five digital files.

Each file can not exceed 20MB.

File Types:

  • .mpeg
  • .mp3
  • Image
  • .gif
  • .jpeg
  • .png
  • .tiff
  • .bmp
  • .pdf
  • Text
  • .txt

.png and .jpeg are the most popular files for digital art.

The uploaded files will appear in a list, including the file’s name. Make sure that when you save the digital file on your PC, you name it accordingly.

There is no way to edit the name of the file on Etsy. Naming the file has to be done on your end when you save it to your PC.

For example, the name of a file might be Lion_Digital_Download.

The file name is limited to 70 alphanumeric characters, hyphens, underscores, and periods.

You can remove files at any time by clicking the X next to the listing time/date.

How To Sell Digital Downloads On Etsy

Like I have mentioned earlier, selling digital products on Etsy is a great 

way to earn passive income. 

However, you will still have to work hard to market your products.

Etsy digital downloads will not sell themselves. Even if you include the 

perfect Tags that describe your art, you will still need to do more to land sales on Etsy.

Best Way To Sell On Etsy Basics

Optimizing your Etsy shop is as important as optimiuzing your artist WordPress website.

Here are the key areas you will want to optimize for your Etsy shop.

Your Etsy Shop Name  Come up with a creative name for your shop. The name of your Etsy shop should be similar to your online art business’s name. 

Having an Etsy name similar to your artist’s website will make it easier for people who are already following you online to recognize your Etsy shop.

Etsy Banner – Your Etsy banner should be similar to your artist websites look. You might want to include a headshot so people can easily recognize you. 

Etsy Banner sizes:

  • Large banners that cover the top of your shop home are 3360 x 840 pixels.
  • Mini banners are suitable for highlighting your listings are 1200 x 300 pixels.

About Us – The about us page explains to potential buyers about your art business and the products that you offer on Etsy. 

The about page can be similar to your artist website. It is an excellent idea to include information about your artist website incase a viewer is interested in purchasing an original piece of artwork.

Etsy’s about us page is divided in sections:

  • Shop Story
  • Story Headline
  • Story
  • Shop Video
  • Photos
  • Shop Members
  • Production Partners
  • Links – This is a great place to add a link to your artist website.

More Strategies For Selling Digital Downloads

Not that your Etsy home is optimized let’s go over some other strategies that show you how to sell more on Etsy.

Search Engin Optimization

If you already have an artist website, you are probably already familiar with SEO (search engine optimization)

Optimizing your Etsy shop for search will allow potential buyers to discover what you have to sell on Etsy.

There are two different types of SEO:

  • On-page SEO
  • Off-page SEO

You will not have to be concerned about off-page SEO because that has more to do with the technical side of a website and Etsy has already done that for you.

On the other hand, you will want to focus on on-page SEO.

On-page SEO has to deal with optimizing the content on your Etsy shop and the listing descriptions with keywords that explain to Google and Etsy what your shop has to offer.

Click on the eBook above to learn how easy it is to find keywords your target audience is using with free keyword tools.


Like writing blog posts to drive traffic to your artist website, you should also write blog posts about your Etsy products.

Blogging about your Etsy products will help people to discover your Etsy digital products in Google’s search.

Now people have two ways to discover your digital art, in Etsy and Google’s search.

For more information about blogging visit Blogging Tips for hundreds of articles about blogging.

Social Media

Social media platforms are another way to reach a broader audience.

Share posts about the digital art you are selling on Etsy on your:

  • Facebook business page
  • Twitter
  • Instagram
  • Pinterest

Include a link to the Etsy page on every post you publish on your social media platforms.

For more information on social media marketing, visit Social Media Marketing Resource.

Final Thoughts On Selling Digital Art On Etsy

You know everything you need to know about how to sell digital downloads on Etsy.

You even know how to promote your Etsy download products.

When you get used to selling digital art on Etsy you might even want to look into other ways to increase your income streams with:

  • Selling patterns on Etsy
  • Selling invitations on Etsy
  • Selling graphic design on Etsy
  • Selling clipart on Etsy
  • Selling eBooks on Etsy
  • Selling vector on Etsy

These are just a few different ideas to help you make more money from your creative skills.

Use your creative side to create digital downloads people are looking to buy.

Would you like to learn how to build a blog that generated over $15,000 a month?

Debbie Gartner explains exactly how she created a blog that makes her six figures a year.

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Popular Art Marketing And Sales Tutorials

Below are some of the most famous art marketing courses that will grow your online art business:

Most Popular – How to Make a Living Selling What You Make by Megan Auman

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How to Build a Business While Learning Your Craft by Megan Auman

Pinterest Marketing for Makers & Designers by Megan Auman

You can also join me on:

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