What to Sell on Etsy: Our Top 50 Etsy Shop Ideas


Are you wondering what to sell on Etsy? You’re not alone! With over 40 million items for sale, Etsy has become an e-commerce giant, and many Etsy sellers are making extra money creating crafts and handmade items from home. Some of these Etsy sellers have even turned this simple side job into a thriving full-time business! I can tell you firsthand, making money online is hard work, but it’s worth it.

If you’re wondering what to sell on Etsy, first let’s briefly chat about two things: What do Etsy shoppers want? And what are the best things to sell on Etsy? Then, we’ll brainstorm 50 Etsy shop ideas. The best Etsy shop ideas are unique and creative handmade goods, such as floral pet collars, baby headbands, digital art, seasonal crafts and more.

What do Etsy shoppers want? Per the Etsy Seller Handbook, “Etsy connects small business owners with customers who value craftsmanship, one-of-a-kind items and personal connection.” They want unique items, not mass produced items that are made in a factory. They enjoy buying from artisans and crafters. They appreciate human connection and want to feel good about what they’re buying and who they’re buying it from.

What are the best things to sell on Etsy? You can sell three main types of products in your Etsy store: handmade goods, vintage items and craft supplies. Of course, you can sell something outside of these categories, but there are the three kinds of products that tend to draw shoppers the most. (source)

That’s what makes Etsy different than selling on Poshmark or selling on Mercari ( <- Be sure to click each one to check out the beginner guides we created for them, too!). While clothing sells better on Poshmark, and household items sell better on Mercari, handmade goods and craft items sell better on Etsy.

Editor’s note – We may receive compensation for some products mentioned in this article. Opinions are the author’s alone, and this content has not been provided by, reviewed, approved or endorsed by any advertiser.

So, as you work through our list of 50 Etsy shop ideas, you’ll want to examine these business ideas while also keeping in mind some key phrases we’ve learned about what our potential shoppers value, such as:

  • craftsmanship,
  • one-of-a-kind,
  • personal connection,
  • unique,
  • and handmade.

This is what speaks to the heart and soul of the people who will visit your Etsy shop and it will weigh into their decision about whether or not they’ll buy what you’re creating. 

Let’s get started!

Pro Tip: Want to see the most popular items on Etsy right now? At any given time, you can go to the Etsy home page and see what’s currently trending by simply placing your cursor in the search bar. It will look something like this:

What to Sell on Etsy: 50 Etsy Shop Ideas

Wondering what to sell on Etsy? Here are our top 50 picks for Etsy shop ideas. From pet collar flower corsages to beautiful artwork and more, you're sure to love at least one of these adorable and creative ideas for making money selling on Etsy!

What do you think of these Etsy shop ideas? Did you see anything that piqued your interest? You can also find some creative ideas for what to sell on Etsy to make money if you visit Pinterest and search for things like “crafts” or “handmade” or “DIY gift ideas.” Be sure to follow me on Pinterest while you’re there! 

Happy selling! And if you start a new Etsy store based on one of these ideas, be sure to let us know.

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  • Selling on Mercari: The Beginner’s Guide
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