In 2019, Etsy ranked as the Number 1 place to sell online. This information comes from Ecommerce Bytes. It ranked Number 1 as the best place to sell online, and the second in terms of profitability.
According to Statista, Etsy is home to 2.1 million sellers in 2018, with over 39 million active buyers on the site.
Now, Etsy does not work like Amazon where you can sell anything you want. Etsy is a marketplace where you can find millions of vintage items, and hand-crafted goods. So no, pre-made or mass manufactured items cannot be sold here.
Trends change, so we will look at the best items that you can sell on Etsy in 2020. Whether you are starting out on this platform or you already have an account, take a look at our list and add them to your store to make huge profits this coming year.
How do we know the top products to sell?
We used eRank to find the top 13 sellers on Etsy since they started their stores. As you can see from the screen shot below, there are sellers who have sold more than 800,000 units of their products.
From this list, we determined the best sellers, and then went on from there. If you will observe, a lot of these people sell craft supplies and tools. After all, Etsy is a place for that. But what crafts and tools will sell the most in 2020 based on 2019 performance?
After looking at the top 50 sellers on Etsy, we found out that these are the top categories:
- Craft Supplies and Tools
Now, let us take a look at the 13 best-selling items in Etsy that you can sell in 2020.
Craft Supplies and Tools
1. Poker Sets
People love to play cards from time to time. Whether they are really gambling or not, poker sets with cards and chips are the top sellers in the Craft Supplies and Tools category.
Your target market here are adults, and these adults value this kind of possession as a collectible. To sell more products, you have to offer engraving services, as the buyers want their names in the case.
Casinos are not likely to buy this product from you because casino chips have electronics inside them. These huge companies cannot reveal how their chips are made for security reasons, as there are gamblers out there who might mass manufacture the same chips.
This product costs roughly $47, and yet is one of the top selling products on Etsy. You can expand your product line by offering roulette tables, blackjack mats, and other gambling items that people can use occasionally in parties.
2. Cup Turner
Believe it or not, a cup turner sells like pancakes on Etsy. At $70, the product is a great investment for people who are handcrafting cups.
The way it works is simple. You insert your plastic tumbler in the turner, and then you turn it on. Once it spins, you apply your resin epoxy with a brush. You can also use paint. It is completely up to you how you want to design it.
This product is in demand because today, there are many people who want personalized mugs and cups. Since there is a demand for this, there are many people who are willing to hand-craft the design and sell them.
These sellers need a cup turner to make sure that the application of the paint or epoxy is even. These sellers are your target customers. And you will perform better if you sell accessories like holders of different sizes.
The top seller on Etsy for sells stickers. This seller, who goes by the name of PlannerKate1, has sold more than 800,000 products on Etsy, and has been on the platform for five years.
This seller, on average, makes 420 sales per day. If a sticker costs $5 each order, then PlannerKate1 is selling $2,100 in gross sales per day!
But why are stickers on demand? Well, there is no shortage of teenagers who want all sorts of stickers. They use these stickers on their phones, books, notebooks, and a whole lot more.
This seller offers several types of stickers. There are kits, functional ones, single orders, planner stickers that have months on them, and she also has stickers for financial notebooks.
The top sellers for this category are ModParty, Marrygrams, and TealsPrairie. Combined, these three have sold more than 900,000 wedding products in Etsy.
4. Bridesmaid Gifts
One of the bestselling products of ModParty is bridesmaid gifts. As you can see, these are not too expensive, and they range between $10 and $24.
This seller is ranked Number 2 in the world for sales, and Number 1 in the United States.
Some bestselling items are:
- Monogram Keychains
- Mugs with initials
- Jute and tote bags with initials
- Bath bombs
ModParty has over 500,000 in sales for these types of products, and all the items on the shop are hand-made, which means they are personalized. The customers are so happy that this seller has more than 68,000 ratings and perfect score of five stars.
On average, this seller has about 236 items sold on a daily basis, which is roughly equal to $2,360 in gross sales per day.
Your target market here are not just brides who are looking for party favors, but also individuals who just love personalized girl items. You can also sell these products to debutantes.
5. Personalized Cards
Cards used for weddings, invitations, and other occasions are best sellers on Etsy. The seller that has the best performance for this product is Marrygrams. While the name sounds like the target market are couples, it is not so.
There are 72 items sold for this product from this seller per day, and each card costs roughly $4, which brings in $280 per day.
This seller has cards for parents, in-laws, and grandparents. The key to the success of this product is that the invitation is engraved, and they are all personalized. The customer can choose the fonts and the card size.
6. Hand-crafted Wedding Gifts
Next on the list is hand-crafted wedding gifts. These are expensive items that you can give to a groom or bride. The cases are made of leather, and you can put anything you want in there.
Some examples are:
- Decorative utensils
- Liquor flask
- Tie hook hanger
What makes this product in demand is that it looks vintage, and the cases or boxes have the engraved names of the recipient.
The top seller for this category is TealsPrairie, who is ranked number 49 in global sales. This seller has an average of 70 sales per day, and the price ranges between $20 and $99.
The next category of best items to sell on Etsy in 2020 is jewelry. The top three sellers have sold over a million items for this category.
One specialty seller here goes by the name of GLDNxLayeredAndLong with a total sales of more than 400,000 items in the last seven years. The necklaces are sold at an average of $40 each.
This necklace seller averages 167 sales per day, and ranks Number 3 globally on Etsy. All the necklaces are handmade, and the customers can ask the seller for special engraving.
8. Earrings and Rings
CaitlynMinimalist is the top seller for this category. She has sold more than 400,000 of these in five years, and she ranks Number 3 globally with the previous seller we mentioned. With 63,000 reviews, this seller still managed to have a 5-star rating on Etsy.
On average, rings and earrings sell 232 items per day, and these are affordable jewelry that sell at a range of $20 and $30 per item. All of these are also hand-made, and the seller also offers engraving.
Customers can also chose the finish material such as gold, rose, silver, and others. There is also a font table, and customers can choose what font should be used for the engraving.
9. Unique Jewelry
The third type of jewelry that will be in demand in 2020 is unique jewelry. While these are also necklace and bracelets, these are highly personalized and they do not come in the ordinary shape or size.
The top seller for this is MignonandMignon. The products found on this store are bar bracelets, personalized pendants, and jewelry with gem stones.
This product is so in demand that the seller has managed to sell more than 340,000 items over the course of only two years. The average daily sales is 424, and each product cost is between $13 and $30.
This is huge niche. You can sell hats, bracelets, keychains, and so much more. We will take a look at the four types of products that have the highest demand on Etsy, and see what the top sellers are doing.
With over 351,000 in sales, one would never think that a simple product such as this can make a lot of money. The top seller for headbands in Etsy is ThinkPinkBows. The average sale per day for this item for just one seller is 104 units.
Baby headbands are cute. And with babies born every minute, there is certainly a huge market out there. These headbands are sold for at least $4 each, and they are made from different materials. Some have beads while some are knitted from 100% cotton.
A tutu is a dress, in case you did not know. These are dresses for specific parties, and mostly children wear them. A tutu is like a royalty dress, and most young girls would want to wear one as it makes them feel like a princess or a ballerina.
The top seller for this product is OnceUponATimeTuTus, with over 167,000 units sold. In average, this seller is disposing 55 units of this accessory product, with each sold at about $40.
A tutu is a handmade product, but you can buy them wholesale from suppliers. They are useful as an accessory for ball gowns, and also as dress top-ups for costume parties.
12. Buttons and Pins
With an average sale of 34 units per day, this seller, Beanforest, specializes in buttons. It is a great giveaway for corporate parties, and it can be personalized to how the customer wants it to look like.
Buttons are commonly used as tags for bags, and there are people who collect these items. It is affordable, as it only costs $1.50 each.
The top seller, Beanforest, sells 34 units of this per day, with over 130,000 units in sale. The great thing about this product is that you only need a button maker. There are millions of designs you can find online, and your buyers will even submit theirs.
13. Caps and Cups
This product is never going out of fashion anytime soon. People like caps and cups that are personalized, especially if the design is embroidered.
The top seller of this product is TheTurnipSeed, and the total sales of these two accessories is more than 100,000 units.
The average daily sales of these are 43 units per day, and that is only for one seller. The key to succeeding in this category is to ensure that you show as many possible designs as you can, and offer your customers a chance to choose their own designs.
Tips to Be Successful in Etsy
No matter the number of sellers, you have a fighting chance on Etsy. The people who go here are not looking for random products. They are looking for specific hand-crafted goods. The key here is to provide something that is so unique that no one else is has it.
Here are some tips to succeed in the online platform:
Participate in the forum
Etsy has a forum where you can get to know other sellers. You can build a personal outreach, and you can also join local groups in your area. Your participation will open doors for you, and you will be able to give out calling cards to let people know what you are selling.
Online, you can provide helpful tips to those who need your expertise, and this is going to help build your credibility. If you are selling cup turners, then focus on providing tips to sellers who need help on making personalized mugs or cups.
Use High-Quality Photos
Bad photos tell so much about the quality of your craftsmanship. No, you do not have to buy a new expensive DSLR, especially if you are just starting out. What you need to do is use good lighting, and LED bulbs should do the trick.
Take good angle shots of your product, and do not forget close-up shots. Do not post blurry photos, and post multiple images of your product so customers can see all angles.
Etsy is a big marketplace, and if you do not use SEO, your product will not show on the search results. You do not have to hire an SEO expert, and you do not have to be an expert yourself.
The trick here is simple. As much as possible, describe your product. Do not just call it necklace. A better product title is Golden Necklace with Penguin pendant.
If you do this, anyone searching for penguin pendant will see your necklace. Anyone who searched for golden necklace will also see your product in the search results.
Write a Blog
A blog is free. You can use WordPress to put up a blog site. Use this to help consumers understand how your product is made, or give them guidance how to buy.
If you are selling jewelry, write blog posts about how they can avoid allergic reactions to metals, or what kind of birthstones are used for each birth month. As people get to your blog, you will have an opportunity to drive traffic to your Etsy store.
Provide the Best Customer Service
If a customer has a question, make sure you answer these questions as quickly and as completely as you can. Try to think if this customer has other questions, and then provide that answer, too.
For example, a customer may want to know if you ship to the UK. Do not just answer this with a yes or no. In your answer, you must include the average cost, the time it takes to process the order, and how long it will take for the shipment to arrive.
If you do this, your customer will not only be satisfied, the customer will feel taken care of, and you will improve your chances of closing that sale.
If you have something good and unique to offer, Etsy is the right place. Your products will not get drowned as they do in Amazon, and your buyers here are those who appreciate art.
On the other hand, Amazon is great if your products are not hand-crafted, especially if you are an Amazon dropshipper.
Etsy, being the number one choice of sellers, is not a place where you can sell random things. This is a place where you can only sell specialty goods. It is easier to make sales here because the customers who come here are looking for something specific.