I’ve been running my business for 3 years now and over the years, it hasn’t always been glamorous. In fact, it can be quite the opposite.
I would often sit and wonder if it was worth it and should I throw in the towel. Or why does everyone else’s journey look so effortless compared to my own? Truth bomb?! Most people filter out the not-so-fun stuff so that it appears that they started right out the gate successfully. A gloss over of what it really takes.
The reality is it’s challenging, yet satisfying. Especially when you meet and exceed your goals. And knowing that I am able to help others start their business journey on Etsy is well worth everything I’ve worked so hard for.
Looking back, there are things I definitely would have done differently at the very beginning to move along faster and make my journey a little easier to bare. Let’s chat about the 4 things I wish I had done when I started my Etsy shop.
I was so pressed with getting my shop up and running that I literally threw things together in my shop. My pictures were eh, my shop was incomplete with the essential components such as policies, and most importantly I did not implement SEO.
If you aren’t familiar with SEO, it’s the way your products are found when shoppers initiate a search. Etsy SEO is a foundational component to getting sales on Etsy. If you aren’t using it you will certainly get lost in the sea of other sellers.
My very first listings consisted of titles that were unique names I created of my products. To this very day, I name each of my products as this helps me categorize them easily. Many sellers implement this same technique either with the use of names or a series of numbers. Pretty common!
Here’s where the problem comes in.
Back then, I would list my title as “Eden Linen Bow”. There is so much wrong with this. For starters, this name is unique to only me. Shoppers aren’t searching for “Eden”, it presents no relevance to them. Secondly, I was giving up prime real estate to add in more keywords to increase the chance for my products to be found. You have a max limit of 140 characters for your listing titles, make use of as much of that space as possible. Your product title is designed to tell shoppers what your item is with the use of keywords that are searched for.
Another mistake I made with Etsy SEO was not utilizing my tags. Tags are short descriptive phrases of your products. You can use up to 13 (which you should be using all of them). Sadly, I wasn’t using any of them when I started. Simply because I didn’t know better. This stunted my growth for the first three months on Etsy.
How SEO works is when someone searches for a product, Etsy scans threw and looks at a combination of titles, tags, and categories. If you aren’t implementing these into your listings, you will struggle with being found. Resulting in you having to put more energy into driving traffic to your shop to get sales.
How to Get Started with Etsy SEO: A Guide for Beginner Etsy Sellers
What is SEO And How Does It Apply To Your Etsy Shop?
6 Tricks to Triple Your Etsy Shop Traffic
How to Find Long-Tail Keywords that Drive Traffic to Your Etsy Shop
Optimizing Your Etsy Shop Like a Boss
10 Tweaks to Increase Traffic to Your Etsy Shop
Five Conversion Killers That Could Be Hurting Your Sales on Etsy
Start an email list
I spent so much time trying to figure things out that I didn’t have the time to implement other strategies that could help contribute to my business. One of those strategies I was late to the party was email marketing. If I could do it all over again, I would have started my email list almost immediately.
When I started taking my business seriously, I would always hear “start an email list” or “the money is in the list”. But I hesitated because I #1, I didn’t think it applied to an Etsy seller. I mean, how was I supposed to collect emails? And #2, I was afraid of tackling all the techie parts of it. But eventually, I caved in and I can say it has been one of the best decisions I’ve made in my business journey by far. Here’s why:
- Social media is great and all, but only about 6% of your audience actually sees your posts.
- When you offer your products in email, 60% of you’re list converts into a sale.
- Email converts into a sale 2x more than social media.
- You’re in complete charge of your list, unlike social media that is subjected to algorithm changes.
The key to making your email list work for you is to give valuable information alongside selling your products. Email lists are not just for bloggers — get that out of your head now. If you have a product to sell that solves a problem for people, then having an email list is for you.
How to Make Email Marketing Work for Your Etsy Shop
7 Emails to Send Your Email List for Your Etsy Shop
Why I switched from MailChimp to AWeber for My Etsy Shop
How to Grow Your Etsy Shop with Email
What Etsy Sellers Need to Know About Email Marketing
How to Connect Your Etsy Shop With AWeber
Paying attention to stats
I can admit, I’m not much of a numbers type of girl. I’m pretty interested in the big picture. But you don’t know what direction to go if you are only focusing on the BIG PICTURE. That’s why it’s uber important to look at your stats.
I know it’s easy to get lost in the cha-chings and the excitement of fulfilling orders. But you need to know what is going on financially in your business. And as overwhelming it may be to dig into the figures and cashflow, believe me it’s so worth it to know what you are producing, what to work on, and what you should be aiming for.
The Beginners Guide to Analyzing Etsy’s Stats
Learning never stops
I thought I could do this all on my own. I didn’t think I needed blog posts, advice from other sellers, and courses. I thought I knew it all and if I didn’t I could figure it out. Boy was I so wrong. Once I realized that I couldn’t do this on my own, I embraced the support and knowledge from others.
The key takeaway is that learning should never stop. Keep learning about your business, how to run it efficiently, how to connect with customers, and how to continue to grow. In life, one should never stop evolving. The same applies to your business. Continue to follow the path of improving your weaknesses, your skillset, and what your ideal customers want.
Etsy Playbook: The start-to-finish guide for creating income on Etsy. Learn to launch and sell so you that you can start growing your income.
There you have it, my top 4 things I wish I knew from the start and what helps push the envelope towards success for Etsy sellers. Starting your own business is exciting, yet challenging. However, running your own business is nothing short of pure joy.
What are some things you wish you knew before starting your Etsy business?