A lot of people are interested in starting an Etsy business but don’t know what to sell. That’s where this ultimate list of Etsy shop ideas comes in!
In this post you will find 50+ ideas of things to sell in an Etsy Shop, all tried and tested. All these ideas are already bestsellers on Etsy. Why is that important?
Maybe you are wondering if it is not better to find something completely original to sell on Etsy rather than be in competition with someone else.
This post contains affiliate links. Please read my disclosure for more information.
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One of the most important things to bear in mind when starting your own Etsy Shop is that you don’t need to reinvent the wheel.
Of course a saturated market isn’t ideal. The key is to look at what already does well on Etsy then put your own unique spin on it. You might think this is cheating but in fact this is how every business works.
Note that I’m not talking about copying someone, I’m talking about creating your own unique business in an already successful niche.
Think of the auto market. There isn’t just one make of car available, there are different ones to suit all kinds of budgets and needs. In a healthy market, there is room for everyone.
I’d recommend finding something that you’re good at and enjoy doing and letting it grow from there.
If you are naturally crafty, this is easy but I have a feeling if you were already amazing at making crocheted sharks then you might not be reading this post.
So what should you sell?
What sells well on Etsy?
You might actually be surprised at what sells well on Etsy. To be honest, I was when I researched this article.
Having used on Etsy for years as a consumer, I became a seller just recently.
I’ve bought all kinds of things on Etsy from printable invitations, hair bows and personalized jewelry, all of which are top sellers on Etsy.
I’ve always thought that Etsy is really only for handmade crafts and jewelry but in fact, it is possible to make money with an Etsy shop without being crafty.
I’m not crafty! Is starting an Etsy shop for me?
Honestly, being crafty is not essential to owning an Etsy shop.
In fact in the top 100 sellers on Etsy, almost half are selling craft supplies and not finished products.
This has only increased in the last year where more people are at home and taking up crafty hobbies.
Many people want to buy craft supplies so they can make their own jewelry or clothing at home. Etsy is the go-to place for these kinds of things.
Selling Craft Supplies On Etsy
Beads and jewelry supplies are by far the most popular shops on Etsy. In fact, 3 of the top 6 sell jewelry supplies.
Shops that stand out have something different, whether it be specially sources beads from Africa or food-grade silicone beads for kids teethers.
To be competitive in the jewelry supply market, you will have to buy in bulk. It might be a lot of money to begin with and you may not get it back right away. Check out international wholesalers such as Alibaba.com for low cost bulk craft supplies that you can mark up.
Make sure to get samples to check the quality first.
How much does it cost to set up an Etsy shop?
You are probably wondering if it is possible to make a living with an Etsy shop and if there a lot of start-up costs.
To answer the first question, yes it is possible. But it’s not easy. If you are looking for a way to quit your 9-5 and retire on a tropical island, I would venture that there are easier options.
However, as a side hustle, running an Etsy business is fantastic. Depending on what you sell, it can be relatively passive once you are set up and the start-up costs are much lower than opening a brick and mortar store.
Your costs to run the store will depend on what you sell. For example, digital downloads are low cost while craft supplies will require the purchase of materials first.
Etsy does charge 20c per listing but you can get started with 40 free listings when you open up your store using this special link.
50 Etsy Shop Ideas For 2021
Below you will find 50 ideas for Etsy shops that are successful for many people right now. Every single one of these ideas is sold by an existing Etsy store in the top 300 stores currently on Etsy.
What does that mean? Well, the top 200 stores all have over 100,000 sales. I’d call that successful and is a great indicator that the market for the ideas below is huge.
For each idea below, I’ve linked to a successful store plus a tutorial or resource where applicable.
1.Planners and Journals
Planners can be digital downloads or hard copies. Niche planners are where you can differentiate yourself – examples include pregnancy planners, bullet journals and budget diaries.
My favorite resource for learning to make planning is Gold City Ventures.
I took their course last year and along with learning a ton, having access to an active Facebook group, they also give you a bunch of templates to get started with.
Example: MBK Planners
2. Bead Supplies
Bead supply shops are consistently in the top 10 sellers lists on Etsy. Speciality, unique beads will give you an edge.
Example: Baby Boos Teethers
3. Personalized Jewelry
Personalized jewelry is always a hit and Etsy has opened up so many possibilities with modern styles and stamping techniques. Obviously this type of shop requires skill but you can learn through online videos.
4. Gifts for bridesmaids/groomsmen/weddings
From personalized hip flasks to special hangers for the bridesmaids, wedding party gifts are hot! If you have a Cricut machine, then consider this shop idea as a good one for you.
Example: Sip Hip Hooray
5. Bows and hair accessories for babies
Bows and baby turbans are pretty easy to make if you can sew and they sell like hot cakes on Etsy. I’ve personally bought a bunch myself.
Example: Fawn and Finn
6. Handmade baby clothes
If your sewing level is more advanced, handmade baby clothes made with natural fibres are always popular.
Example: Mere and Mae
7. Fabric supplies (leather, glitter fabrics, vinyl)
Leather, glittery fabrics and fancy vinyl for Cricut machines are hot!
Example: Oliver and May
8. Zippers and sewing supplies
Anything other than fabric also does well, for example, I found a top store that only sells zippers!
9. Digital Download Nursery Prints
The first place many people look for cute nursery decor is Etsy.
Printable prints are another easy digital download. If you want to get a free list of 25 other free printables that sell, grab this free ebook here.
Example: Lila x Lola
If you have an interest for crystals, you know how popular they are. This is a great Etsy shop idea if you are not crafty and know a bit about crystals.
Example: The Sage Goddess
11. Knitted items
Cute knits such as baby clothes and winter wear is a great idea for an Etsy business as people love handmade items. Bear in mind the profit margin may not be as good with these kinds of products.
Example: Basknitco Shop
12. Planner Stickers
Planner stickers are HUGE on Etsy. You can either sell them as digital downloads (to be printed on sticker sheets) or as a physical product.
Example: Happy Cutie Studio
13. Embroidery patches
Fancy, unique embroidery patches feature numerous times in the top 200 Etsy shop list on Craftcount.
Example: Peachy Patches Shop
14. Knitting Patterns
The profit margin might not be great for finished knitted items but patterns sell fantastically and are profitable.
Example: The Shanti Knits
15. Logo T-shirts
Etsy shops that sell cute t-shirts for holidays, showers or events such as Father’s day are really popular. You can use a Cricut to make your designs.
Example:Pegasus Apparel US
16. Printable Invitations
Anyone who is looking for gorgeous paper invitations on a budget heads to Etsy. These are digital download products there is little overhead. Learn more about starting an Etsy printables store here.
Example: DIY Paper Boutique
17. Lace and hat supplies
You have probably realized by now that a lot of Etsy shop ideas in this list that involve sourcing supplies. Lace and milliner accessories are an alternative to beads or jewelry supplies.
Example: DIY Crafts Kingdom
18. Wedding stationary
In additional to invitations, brides and grooms are also looking for RSVP cards, thank you cards, seating charts and placecards amongst others.
Example: Pearly Paper Designs
This might seem like a strange one but unique, hand drawn or vintage fonts are very sought after.
Example: Salty Ink Fonts
20. Vintage jewelry
Do you love hunting in flea markets? Consider opening an Etsy store selling your vintage finds.
Example: Nutri Design Jewelry
21. Decals and stickers
Decals for walls or stickers for all kinds of things are fun thing to sell on Etsy.
Example: Sweet Water Decals
Ribbons are another supply that makes an Etsy stop idea all of its own.
Example: Ribbons and Bows DIY
23. Party Favors
Many people look to Etsy for special party favors for showers or weddings.
Example: AyJ Party Planning
24. Key fob/button accessories
Yet another option for wholesaling supplies to other crafters.
Example: Everything Ribbons
25. Planner inserts (for binders)
In additional to whole planners which I mentioned above, individual inserts for binder planners are extremely popular on Etsy.
Example: Sew Much Crafting
If you are interested in sourcing supplies but not beads, fancy, unique fabrics are also popular sellers on Etsy.
Example: Almas Alcove
27. Sewing accessories – flowers/trims
You know all those little trim items you can buy for clothes? Lots of people like to search Etsy for them? Think fancy sequins, flowers and ric-rac trim.
Clipart is a great example of the kinds of Etsy Shop ideas that are targeted at other businesses. Graphic designers and printable store owners are always looking for new clipart for their designs.
You can learn to make your own using an app like Adobe Illustrator.
Example: Star Jam For Kids
Tutus and clothing for little girls comes up again and again on Etsy top seller lists. They are relatively easy to make and you can find lots of tutorials on online like this one.
Example: Once Upon A Time Tutus
Seriously! There are Etsy shops that only sell exotic feathers in bright colors! Perfect for other craft businesses.
Example: Beary Box
31. Washi Tape
Washi tape is a kind of decorative tape from Japan that can be used for wrapping gifts or other crafts. Alibaba is a great source for different kinds of tape.
Example: Washi Tape
Plain old candles likely won’t sell well on Etsy but if you can put your own spin on a regular candle, you might have a hit. I love the ones in the example. Here is an easy tutorial for the basics.
Example: Blazer Babies
33. Greeting cards
Greeting cards are pricey at the best of times and let’s face it, handmade is always best. Starting a greeting card business can be a lucrative way to make money online.
34. SVG Files
SVG files are commonly used by people who make designs out of vinyl. Here is a great tutorial to get started.
Example: Jenny’s Graphics
35. Printable Party Games
Bachelorette scavenger hunts and crazy baby shower bingo are just some of the things that printable party shops sell on Etsy.
Example: Oh Happy Printables
36. Vintage T-shirts
If you have a knack for scouring consignment stores for retro band tees, you might have found the perfect Etsy shop idea for you.
Example: Zen Threads
37. Sewing Patterns
Like knitting patterns, these sell great in the sewing community.
38. Phone cases/mouse mats
Everyone has a phone and a phone case is a nice way to personalize it. This is the kind of Etsy shop idea that has a relatively low start-up cost. Check out wholesalers like Alibaba and Aliexpress for ideas.
Example: Field Trip
39. Party supplies (Banners/cake toppers)
Party supplies can be physical products or digital downloads. Custom or generic. Either way they sell well and are pretty easy to make using a program such as Canva.
Example: Big Dot Of Happiness
40. Wooden signs
Wooden signs for the home are really popular right now and are easy to make. In fact wood projects in general sell well.
This tutorial will give you an idea of the skill level needed.
Example: MRC Wood Products
41. Rubber Stamps
Lots of scrapbookers like different rubber stamps and of course, the address ones are always a hit. Again, a Cricut machine is your friend here, check out this tutorial.
Example: Nora Jane
42. Crochet Stuffies for kids
Do you crochet? Cute teddy bears and other animals make for one cute Etsy shop! Learn to crochet here.
43. Wrapping supplies/Gift Tags
Here is another one of those Etsy shop ideas that can be a digital download or a physical item that you mail to buyers. Digital downloads can be made easily using Canva.
Example: Wrapping Me Up
44. Baking Supplies
From fancy sprinkles to cupcake wrappers, special baking supplies are a fun thing to sell on Etsy.
Example: The Bakers Confections
45. Printable Checklists/Trackers
Along with planners, habit trackers and checklists are really good examples of Etsy printables that sell.
Example: Design By Seaside
46. Engraved Wood Products (Cutting Boards etc)
These require more of a skill level than beginner plus special equipment but if you are looking for something that sells really well, engraved wood items make great wedding gifts and sell well. For a tutorial of what is required, click here.
Example: Welcome To My Home
47. Coloring Pages
Adult colouring pages are another nice option for a digital download printable that does not require much more than Adobe Illustrator.
Example: Stom Bee Coloring Pages
48. Scratch-off Cards for parties
Who doesn’t love a lotto scratch-off? Well, various kinds sell great on Etsy as party favors or cute gift ideas. Make them yourself using this great tutorial.
Example: The Card Galleria
49. Digital Downloads – Miscellaneous
I’ve mentioned digital downloads several times in this list because honestly, as far as Etsy shop ideas go, this is the easiest.
I opened my own Etsy printables shop and had a sale within 24 hours.
As well as the items I have already mentioned above, other digital products that sell include spreadsheets (budgets etc), food tags, wine bottle labels, signs and banners.
Example: Label with Love
50. Original artwork
This is kind of a digital download but you could also sell physical artwork and ship it. Create it on Canva or illustrator.
I hope my list of Etsy shop ideas has inspired you. If you are ready to start your shop, here are some other tutorials that will help you get on your way:
How To Start An Etsy Store Successfully
How To Name Your Etsy Shop
Printable Etsy Store Planner
10 Best Things To Sell On Etsy To Make Money