How to Write Product Descriptions That Sell

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by Gail Oliver, Online Small Business Consultant

Do you know that when someone reads your product description, you only have a 1% to 8% chance of converting them into a sale? If you are not converting more than 1% of your traffic into sales, then you need to write better descriptions that will really sell your products.

When I write product copy for my customers, my goal is to quickly:

  • Emphasize the main value of the product and what problem or need it solves.
  • Answer who, what, when, where, why, how if needed
  • Make the reader want to buy it.

Create better product listings that will convert into sales with my Product Listing Audit and Worksheet Download.

Below are two more product descriptions that I wrote for customers, so note how I managed to get the main selling points across in just a few sentences:

Round Pedestal Wood Dining Table

Seamlessly fitting into any decor style, this mid century modern round table is ideal for the kitchen or dining room. With a pedestal “tulip” base that allows for more leg room, the tapered and angled legs also make seating much more flexible around the table’s perimeter.

Your table is flawlessly handmade in your choice of solid cherry, walnut, oak or mahogany wood (shown here in walnut). You never have to worry about spills and stains on the wood as our tables feature a commercial grade worry-free finish that allows easy water cleanup. This table is 29.5” high and available in 11 sizes from 30” to 60”. Proudly handmade in the USA.

QUESTIONS ANSWERED:

  • Where you would use it
  • What is it made of
  • Unique details
  • Benefits
  • Measurements

Shabby Chic Girl’s Room Teepee

A Sugar Shacks’ exclusive from our new Raggedy Annie Collection, this pretty vintage-inspired teepee is partially made from upcycled linens with beautiful lace and ruffle detailing for a delightfully feminine look.

Perfect for a shabby chic or neutral theme nursery or girl’s room, the teepee also features a fun blue and white pinstriped ruffle with matching tiebacks. You will have a hard time keeping her out of it!

These are truly handcrafted original teepee designs with a keen attention to each and every detail, including pre-washing all of the linens in organic detergent so that they are safe for your child. Teepee is 56” high (when open) with a 42” base width and 66” long poles. Handmade in the USA.

QUESTIONS ANSWERED:

  • Where you would use it
  • What is it made of
  • Unique details
  • Benefits
  • Measurements
  • Safety

Be Sure to Also Read:

  • How to Set up an Etsy Shop in 15 Easy Steps
  • Selling on Etsy with my Best Etsy Shop Tips
  • 57 Creative Small Business Ideas If You Want to Have Your Own Business
  • Read more product copy on my other site OnlineShopLove.com

Best of luck with your writing!

 

 

 

© 2012-2019 Gail Oliver, Attention Getting Marketing. All rights reserved.

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