It’s easier than you think to grow your Etsy shop with affiliate marketing. If you’re anything like me you’re always looking for ways to improve your Etsy shop performance with minimal effort and time and still get the maximum results.
Affiliate marketing can do that for you and it’s easier to do than you think.
I get commissions for purchases made through some of the links in this post. There is no extra cost to you. See my full disclosure here.
You definitely want to get the best bang for your buck when it comes to promotional tools and marketing strategies. The last thing you want to do is start following a million different ideas only to end up right back where you started.
Since my Etsy shop is still a part time side hustle (for now), and given the fact that I work and I’m a full time mom and wife, I needed a tool that wouldn’t take up enormous amounts of time to implement.
While listening to a podcast about Etsy, I was introduced to a way to increase sales in my shop and increase views to my blog by using a tried and true marketing tool to cross-promote both. Affiliate Marketing.
I was curious, so for the next 30 minutes, I listened to Julianne, the owner of the Etsy shop, The Garter Girl, talk about how she uses affiliate marketing to promote complementary items in her shop and make extra income at the same time. Mind blown! I had to get this working for my shop too.
So, now I knew that affiliate marketing could be a great way to give my customers the resources and products that they were looking for by using the blog posts that I was already writing. I also wanted to ramp up my marketing efforts to get my products in front of the people that wanted to buy them. I decided that I was going to take action with affiliate marketing.
Related: Become an Etsy Affiliate
I didn’t want to just wing it. I knew that if I was going to get affiliate marketing to work for my shop and my blog, I was going to need help. So, I signed up for Michelle Schroeder-Gardner’s course, Making Sense of Affiliate Marketing after hearing her being interviewed on another podcast (yes…I have a thing for podcasts).
Learn Affiliate Marketing
Once, I signed up for Michele’s course and received my password, I had instant access to the course materials in Teachable (you do this by logging in to your Teachable account. If you don’t’ already have one, it’s easy to sign up with your email or Facebook account). I went through each module at my own pace.
Each chapter is well laid out with thorough explanations about how to implement the strategies, point by point. There are even workbooks that accompany each chapter so that you can write down the assignments and take notes.
At this point, you’re probably thinking, how can a course on affiliate marketing benefit my Etsy shop? Well, I’ll tell you. I use the same principles that I learned in Michelle’s course and apply them to my own products in my Etsy shop as well as to my affiliate products.
Her strategies taught me how to get more attention to my affiliate products and therefore also to my own products. I had so many “a-ha” moments in every module of the course. Michelle offers lots of techniques that I never would have thought of on my own.
Some of them I had already heard of but others were like super ninja tactics. They are simple but so effective.
How Much Does It Cost?
At the time of this blog post, the course costs $197 USD. As far as affiliate marketing courses go, I’ve seen prices that range from free to $1000’s of dollars. I was looking for a course that wouldn’t break the bank and would be a good investment for my money.
I read several reviews before finally choosing Making Sense of Affiliate Marketing. In the end, the quality and price was a good match for me.
What I Didn’t Like
I will say that, if you are not a big fan of reading, this course may not be for you. As it is mostly text and there are very few videos in it at the moment. So be ready to read. Michele is always adding valuable content to the course, so that could change in the future.
Another minor issue was that I was not able to access the course via the Teachable app. This may have been a glitch in my version of the app. I’m not sure. Since I don’t often get huge blocks of time to myself (work, parenting, household duties, you know the drill) I like to be able to access my courses, books and podcasts when I’m out and about.
Fortunately, I was able to log into the Teachable website on my phone’s internet browser and access the course. I found that to be a good workaround for me.
Despite these two minor issues, I found the course to be exactly what I needed to get my affiliate marketing plan off the ground to a great start.
If you already have an affiliate strategy, it’s also very helpful, since Michele covers not only the essentials and the details to learn how to promote affiliate products and succeed at doing it, but also how to maintain and improve your efforts to get even better results.
Michelle gives you examples straight from her blog of how she uses her method. I don’t know about you, but I always learn better with real examples and not just theory.
What Kind of Results Can You Expect?
While the results will vary for different people, I’m already seeing good results from my main affiliate partner program, Awin.com . Take a look at my monthly comparison chart below. In just one month, I have
- Gained 4 times the amount of clicks
- More than doubled my transactions
- Increased my commissions by over 35%
I’ve already received my first payout after taking the course! I’m confident that these results will keep growing too.
If you’re ready to start growing your Etsy shop income or your blog income, I recommend adding affiliate marketing to your strategy and learning how to use it the right way by taking the Making Sense of Affiliate Marketing course.
I use lots of Michelle’s tips like using social media as a source of affiliate marketing. I do this by making video pins in Pinterest that drive traffic to my blog. The more traffic I drive to my blog, the more affiliate sales I’m able to make.
You could just keep doing what you’re doing now and keep getting the same results or you could really learn from a blogger that has done the work for you and will show you exactly how to get the results you want.
To find out more click here, Making Sense of Affiliate Marketing.
Let me know if you already use affiliate marketing. Are you making regular commissions? Do you feel that you could be doing better?
Become an Etsy Affiiate
Open an Etsy Shop – 5 Great Reasons to Start Today