Learn how to set up your Etsy shop
If you’re a crafter, you’ve probably been told that you should sell your crafts on Etsy. But before you just throw up some pictures of your products, find out the 3 things I wish I knew before starting an Etsy shop.
You see, I’ve been selling on Etsy since 2017. When I first opened my shop, I was full of ideas and hope. Lots and lots of hope. But sadly, hope is not enough to find success on Etsy.
To succeed on Etsy, you need to think about what you want to get out of it and how much preparation and work you’re willing to put into your store to get that outcome.
I get commissions for purchases made through some of the links in this post. There is no extra cost to you. See my full disclosure here.
Is it easy to sell on Etsy?
Firstly, you may be wondering if it’s easy to sell on Etsy. In my opinion, it’s easy when you know what to do.
Short on time? Pin this blog post to your Etsy board on Pinterest so that you can read it later. Use the button below to save it now.
Believe it or not, you can also work with celebrities on Etsy. You can get collaborations with brands, influencers and stars on this marketplace for handmade goods.
Is it worth it to sell on Etsy?
So, is it worth it to sell on Etsy? I make money selling svg files in my shop. I get paid every week from these sales. And these are digital files that I created once but sell over and over again. So for me, it’s worth it.
Given the low barrier to entry, it costs 20 cents to list a product on Etsy and there is no monthly fee, it’s definitely worth a shot.
Of course, you’ll pay transaction fees as well but that is also the case with any other market place and even if you sell on your own website if you use a payment processor.
If you want to know more about the pros and cons, see my post on 5 reasons to open an Etsy shop.
So what do you need to succeed on the platform? Well, let’s get into that.
How do Beginners Sell on Etsy?
Starting out as a beginner seller on Etsy can be difficult but here are a few tips to make it easier.
- Research the market
- Fill out your shop
- Toot your own horn
Research the Handmade Market
When you research the market, you are looking to find out what sells most on Etsy. The last thing you want is to open your shop and fill it with items that no one wants to buy.
Let’s say that you make glitter tumblers. A great way to research the market is to enter “glitter tumblers” in the Etsy search bar and see what comes up.
From looking at the items on the first few pages, you’ll get an idea of what’s popular and what’s selling on Etsy.
Fill Out Your Shop
The second thing that I wish I had known three years ago, was the importance of filling out my shop. This means filling out your shop information and inventory.
I think at the time, I just half completed the listing categories. If Etsy puts those category entry boxes there, there must be a good reason for it. In fact, Etsy flat out states why adding attributes helps increase your shop’s visibility in the articles on their website.
There is a whole guide full of these articles. You can find them all in the seller handbook.
Toot Your Own Horn
This leads us to key item number 3. The last and probably the most important thing that I wish I knew before, is that you need to toot your own horn.
You need to be your own PR agent and market your shop. People won’t come and buy your fantastic products unless they know about them.
You have to tell them about your fabulous crafts. The best way to do this (and the easiest in my opinion) is to go to where your customers are already hanging out.
Show your potential customers how your product can help them.
I do this by writing helpful blog posts and making pins on Pinterest to promote those blog posts.
If Pinterest is not your thing, try posting on Instagram or make videos talking about your craft on Youtube.
Another way to get more eyes on your store is to ask customers to leave a review. If they love what you make and you give them good customer service, then they’ll be more than happy to give you a 5-star review.
There are so many ways to get your items noticed.
I hope you feel more prepared to open up your craft shop on Etsy. If you’re ready to start, use my code here to get 40 free listings today.
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