What do you need to know about selling homemade crafts for money?
The key to selling homemade crafts online for money is to find products that are in demand with low competition. It is possible to sell popular products like jewelry, clothing, fashion accessories, home decor, baby items, and self-care with success.
You just need to know which items are popular without the competition.
Imagine, opening an Etsy store that is actually successful. You are making enough money to support your family and then some.
A lot of people think opening an online store is a walk in the park. However, there’s a lot of detail and planning that goes into owning a successful online shop.
Luckily for you, I’m going to show you the best homemade items to sell. I will even show you how to find the products that you stand a chance of selling. If you follow the right process, you could be making a lot of money doing what you love.
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What homemade crafts sell the best?
The best homemade crafts to sell online are the items you enjoy making. You can find good selling items in the jewelry, clothing, fashion accessories, home decor, life events, baby, and self-care categories. Ideally, you can find a balance between enjoying the process and making items people love.
To start, you need to come up with an idea. What is it that you are going to make and sell online?
Now would be a good time to grab a pen and paper and make a list. The more items you can come up with to make and sell, the better. I will show you how to evaluate competition and demand later, but here are some ideas to get you started.
Jewelry is a huge online business. It doesn’t matter if you are shopping at your favorite jewelry store or making products to sell. People love buying and wearing jewelry and accessories.
For example, you can make and sell the following items:
- Hair pin
- Hat pin
Clothing is a good option for seamstresses that like to make custom clothing. Alternatively, there are a lot of people who make money dropshipping clothing items.
For example, someone might sell custom designed t-shirts that they order from print on demand stores. A customer places the order in your shop and you place the order with the print on demand company.
You come up with the design, but never see the shirt. Therefore, dropshipping can be good for those good at graphic design, but not sewing.
Examples of clothing items that sell include:
Any wearable item is usually a good idea for selling. Fashion accessories are popular and people who wear them are constantly looking for the next item.
Examples of fashion accessories to sell online include:
Home decor poses hundreds of opportunities to craft, create, and sell. Anything that goes into your home can be turned into a designer piece. Since home decor covers a wide area, it’s perfect for any crafter.
Woodworkers can make clocks, benches, coasters, etc. People will buy all sorts of items from quilts, pillows, custom picture frames, sinks, etc. What items in your craft can you make that fits in your home?
Life Events (Wedding)
Life events are good for finding profitable products, but it often comes with seasonality. For example, you can make a lot of wedding trinkets. Weddings will peak in the spring and summer time, but business will lag in the winter months.
Noone can resist buying baby items. People are always making babies, which means people are always shopping. Not to mention, people get a thrill and excitement shopping for newborns.
So what can you sell in the baby niche?
- Swaddle blankets
- Baby toys
- Baby Name products
- Signs for the nursery
Self Care & Spa
Products that people can pamper themselves with sell well. Think of the products you would want to use at home to give yourself a spa treatment? Including essential oils in your products is an easy way to give product variety, while increasing sales.
For example, you could sell:
- Bath Bombs
- Facial Cleansers
- Spa day kits
How to find which crafts are in demand?
Find crafts that are in demand by looking at Best seller lists, Google Trends, Keyword planners, and product reviews. Each online tool can help identify how popular a product is among consumers. The more interest, searches, or reviews a product gets, the higher the popularity is of the item.
Etsy Best Sellers
The Etsy best sellers list is a good way to find the hottest selling products on Etsy. These items are proven sellers, so can you do something similar?
Obviously, you’re not going to copy the design. However, you can use the bestseller list to come up with ideas or improve upon existing crafts.
What do you like about the product being sold? What do you dislike about it? If you were to make this for yourself, what would you do differently?
A lot of best selling items aren’t an original idea. Instead, a lot of good selling items are just a better version of an existing product.
Google Trends is a good way to find out how certain terms are trending over time. You can use Google Trends to identify which products are more popular, item seasonality, and regions looking for specific items.
For example, searching “Green Tea” and “Black Tea” on Google Trends shows green tea is more popular.
You’re probably not making tea, but it can show you that green tea is more popular. However, just because an item is more popular doesn’t mean it’s easy to sell. I’ll show you how to evaluate competition later.
As expected, searches for tea increase during the winter months. So when you’re planning to sell crafts online, take into account seasonality.
You wouldn’t want to quit your job because sales are great in winter. When summer hits, your sales are going to dip. Unfortunately, people make this mistake all the time!
However, understanding seasonality is good because you can plan inventory. If you were making tea, you’d want to increase production to stock up inventory for the winter months.
Keyword tools will give you an idea of how many searches are done for a given phrase. If people are searching for a product, then there is demand. However, if a keyword tool is showing zero searches, it’s probably a product you want to avoid.
For example, I might be interested in selling necklaces online. Using Google Keyword Planner, I type in rooster, starfish, octopus, and monkey man necklace.
As you can see, rooster, starfish, and octopus necklaces have a decent search volume. People are naturally interested in these items. However, nobody is searching for “monkey man necklace” and you should probably avoid it.
Product reviews are another good indication of how products are selling. You can use the number of product reviews to estimate product sales.
For example, let’s assume you’ve got two similar items. The first item had 300 product reviews in the last 12 months, but the second only had 12. It would be safe to assume that the item with 300 reviews is more popular than the second item.
What can I make that will sell fast?
To find items that will sell fast, you need to evaluate both product demand and competition. Ideally, you should be finding high demand products but fewer people selling the same item. In order to be successful, a product needs to have active customers and must be able to be found.
Most new Etsy sellers don’t evaluate product demand or competition. Instead, they just craft the items they want, list it and hope it sells.
So how do you evaluate demand and competition?
The first step is to find products that are in demand, which we covered in the previous section. The easiest way to evaluate the demand of your craft ideas is Google Keyword Planner. Let’s take a look at our necklace example from earlier.
As you can see, more people are searching for Octopus and Starfish necklaces. Each keyphrase is searched between 1k and 10k times per month on Google. A rooster necklace gets between 100 and 1k searches per month.
Most Etsy sellers that make it this far would jump into Octopus or Starfish necklaces. However, they haven’t evaluated the competition.
What happens when I search Etsy for Octopus, Starfish, and Rooster necklaces?
Octopus necklaces have 7,899 results (competing listings).
Starfish necklaces have 17,274 results.
Finally, rooster necklaces have 1,618 results.
Now, I’d take a rough average of the search volume (e.g. 1k-10k searches is 5k). I’ll take the average search volume and divide it by the results:
- Octopus necklaces have 0.63 searches per result
- Starfish necklaces have 0.29 searches per result
- Rooster necklaces have 0.31 searches per result
Therefore, you can see you have the best chances of selling Octopus necklaces. More people are searching for Octopus necklaces, but there isn’t as much competition.
Summary: Homemade crafts to sell for money
As you can see, there is a lot that goes into selling homemade crafts online for money. Some of the best categories are jewelry, clothing, fashion accessories, home decor, life events, baby, and self-care categories. However, any crafter can find a way to sell the right kind of products for their niche.
In order to sell homemade crafts successfully, you need demand and little competition.
To find product demand, use tools like Google Trends, Keyword Planner, Best Seller list, and product reviews. Get an idea of search volume and divide by the number of product listings to estimate competition.