For Pinterest Marketing in 2021, we must take the strategies we learned in 2020 & extrapolate.
So much changed on Pinterest in 2020 & some say, not for the better. As with any algorithm, we the public, are beholden to its whims. We must adapt or fall behind.
This is why I recommend Pinterest Managers or Social Media Managers to successful entrepreneurs & small businesses. You shouldn’t be spending your valuable time on reading algorithm updates or new terms of service agreements! But they are an essential function to your business.
Pinterest & social media have a spectacular power to elevate your business. They allow you to compete against the corporations.
If you’re an aspiring Pinterest Manager, Pinterest VA, a blogger looking to learn some hacks, or an Etsy seller looking to make money with Pinterest marketing in 2021, these tips are for you!
1. Hashtags. Are. Dead.
Finally! There’s been whispers for a long time that Pinterest might deprioritize Pins with hashtags. It’s now officially confirmed by Pinterest headquarters.
Previously, 1 – 2 highly relevant hashtags at the end of your Pin description was the norm used by many Pinterest Managers.
Forget about the hashtags & fill those characters with keywords instead!
This might seem counterintuitive to many.
But if you’ve been paying attention for the last few years, it shouldn’t be a surprise.
For years, Pinterest has been telling its users, “We want FRESH, original, unique, content!“
It seems they’re finally putting their foot down… And I’m n ot mad about it! I think this is a great way to deprioritize bad content or seeing 400 pins that look exactly the same.
To avoid repinning;
– Pin directly from the URL, rather than ‘saving’ on Pinterest.
– If pinning the same pin in intervals, add filters or adjust the images in Tailwind.
Pinterest has also confirmed that it’s OK to pin your own content exclusively!
If you have tons of content, there’s no problem with only pinning your material.
If you need more content to fully optimize your account, Pin 1 – 2 third party pins per day & that won’t be a problem. Just make sure it’s relevant to your niche & keywords!
#3. Pinning to your Homepage
Pinterest cannot tell your homepage apart from any other URL on your website.
If you Pin to your homepage, Pinterest will read it as multiple pins to the same URL & potentially flag you for spam.
NEVER Pin to your homepage. If you’re in need of contet, pin from third parties.
#4. Not Using Keywords in all the Right Places
Can you name all 9 places you can optimize for Pinterest SEO on your profile?
If you need a full breakdown, head to my article listing them out.
Once you’ve done your Pinterest keyword research, make sure to include those keywords in your blog post as well!
#5. Keyword Stuffing
With great keyword power, comes great keyword responsibility.
If you can’t organically write with your keywords, they aren’t the right keywords for your content.
In the past, people have typed out copies of their keywords lists, reduced the size to 1 & changed the color to white & embedded them within blog posts or Pin graphics.
DO NOT DO THIS.
Algorithms are getting smarter & smarter. The one thing they want to know is that your content is relevant & provides information that people actually want to read about.
#6. Pinning Third Party Content More Than Your Own
If you have a brand new baby account & little – to no- content, disregard this. However, make it a priority to create pinnable content ASAP.
Once you’re a bit established, don’t be shy to pin only your content! If you’re niched down, you should be creating relevant content. Pinning this to your own pofile helps the Pinterest algorithm understand what you’re all about.
What should you do if you–or your client–like third party content & see good results with it:
– Figure out your keywords
– Search those keywords on Pinterest & save the top ranking pins in that category
– Schedule those pins using the Tailwind extension
– When the Tailwind window opens, don’t add to queue. Set the window off to the side of your screen.
– Then go to your Tailwind feed & check your open spots in the scheduler. Continue to add drafts until your spots are filled.
– Now go to your drafts in Tailwind, type the board names you want each drafts to be posted to.
– Make sure all those pins have titles, descriptions & URLs
– Schedule all drafts. Done!
#7. Creating Pins That Don’t Stand Out
Have you ever searched a term on Pinterest & found yourself on a screen with hundreds of pins that look like they could’ve all come from the same site??
How are we supposed to decide what to click on when everything looks the same?
Pinterest understands this & is tired of it–as are its users!
If you search a keyword you’re trying to rank for, notice if all the pins look the same? Do they all have similar formats, text, colors or type? Are they all standard pins, video pins or slider pins?
Think how you can stand out amongst your competition & create your pins accordingly.
Don’t be afraid to test out new methods, templates & styles to see what works!
#8. Not Creating & Pinning FRESH Content Regularly
The basest point of Pinterest is to drive traffic OFF of its site. Unlike most social media platforms, Pinterest actually WANTS its users to exit the platform… Because that means they’ve found interesting, valuable content on there!
It’s a little silly to try to leverage Pinterest for business or blogging if you aren’t creating content to post on Pinterest!
Besides, you can’t become a Pinterest expert if you don’t get some trial & error in there!
As you create & watch your content perform, you’ll learn what works & how to tweak your methods to increase traffic & make more money!
#9. Having Unrealistic Expectations
One of the greatest features of Pinterest is that the half-life of a post is about 3.5 months & can stay relevant in peoples’ feeds well past 12 months!
Unlike Instagram, where the half-life of your post is 12 hours–Sometimes even less.
This allows your content to gain much more exposure than just about any other platform. For many, Pinterest often outperforms Google for website traffic!
There is another side to this pillow though…
Pinterest is a “slow burn” platform. If you’re a beginner at Pinterest marketing, don’t expect to see significant results until month 2–sometimes later.
The longer you stay consistent with your Pinterest marketing strategy, the more results you’ll see!
10. Spikes in Activity
As the Pinterest algorithm gets smarter, it becomes better at distinguishing regular user activity from bot activity.
Bot accounts often have big spikes in activity–Mass following, unfollowing, posting, saving, etc.
Avoid being flagged as a spam account by limiting your follow/unfollows to 25 a day.
Bonus: Link Shorteners
As an added bonus, always make sure you are using the full URLs for any links you use on Pinterest.
Don’t use services like Bitly or risk being flagged for spam.
DO NOT USE A SHORTENED LINK ANYWHERE ON PINTEREST!
Refer back to this checklist as a guide & make sure you aren’t making these fatal Pinterest marketing strategies!