Odds are, you’re busy. You can’t always set aside 2-3 hours to work on your store and products. But that doesn’t mean you can’t make improvements 10 minutes at a time. Everything adds up!
1. Review Your Stats
Go into your Etsy shop stats and look at the last 7 days and the last 30 days. Take note of anything unusual or any traffic trends you’re seeing, such as your top traffic source.
2. Look at the Top 5 Listings
What are your top 5 products doing that your other listings could benefit from? Better pictures? Color variations? Effective keywords? Take note.
3. Look at Your Bottom 5 Listings
Determine whether you should remove listings or re-market them better presentation. There’s nothing wrong with taking down bad listings, sometimes less is more.
4. Look at Trending Keywords
Compare your top keywords (last 7-30 days) to your top keywords 5-6 months ago. Update any outdated keywords to keep your listings relevant.
5. Follow Up with Buyers
Send out messages to anyone that hasn’t left you a review yet. Be polite, and offer a coupon code if you have one! Better yet, if you have an email list you can send out a promotion or discount.
6. Update Your Mailing List
Remember: all of your customers are your own. There is nothing wrong with having a mailing list of everyone that has purchased your product, so long as they can always opt out. Make sure your list is up to date with recent customers. Mailchip is a great (free!) platform for beginners.
7. Make a Promo Code
It’s always easier to get return customers than brand new ones. Make a new promo code and send it out to that awesome mailing list I just mentioned.
8. Adjust Promoted Listings
If you use Etsy advertising, you’ve probably noticed that the recommended “bid” amount for each listing will fluctuate. I like to keep my click bids a few cents under the recommended amount at all times.
9. Read Your Own Listings
I cannot stress this enough: proof read your listings. If you’re like me and write product descriptions at 2 in the morning, you will get tons of errors. It happens, so go proof read!
10. Search Your Listings
Search Etsy for a handful of your listings. It’s a great way to see where you come up in search results and whether you should put a little more money into advertising.
11. Scope Out the Competition
While you’re searching yourself, see what the competition looks like. How do you images compare? Are they using keywords you haven’t thought of? What are their prices like?
12. Adjust Inventory
Make sure your listings are showing an accurate number of products for sale based on what you have in stock.
13. Order Supplies
If you’re shipping physical products, make sure you have what you need on hand. Whether it’s packaging or labels, it’s never fun to run out.
14. Gather Inspiration
Use that ten minutes to hit up Pinterest. I personally keep a secret board of ideas that inspire new products.
15. Balance Your “Check Book”
Take a moment to compare your realized income to your total expenses (ads, photoshop, etc). Remember that your income is what you get after fees, so don’t forget to include those in your calculations.
16. Gather New Graphics
It’s always good to have stock photos, mockups, and other fresh resources on hand for when you need them. Creative Market gives away free stuff every Monday and Pinterest is full of places to get free design resources (oh hey, we have some here too!).
17. Post a Product Update
The Etsy mobile app now offers a feature allowing you to post “product updates”. This is essentially an update of your product/process that’s displayed to previous customers and followers. Remember how it’s easier to get return customers? This is an excellent way to do that.