This post contains affiliate links. Of course it does.
I remember reading a few blog posts in the last year or so that mentioned the possibility of being an Etsy Affiliate. My ears (or rather, eyes) perked right up! Etsy affiliate? Really? I would love that. I’m on Etsy every day. I’m already an Amazon affiliate and technically am also in Ebay’s affiliate program. But Etsy? Promote vintage?!? Sign me up!!
So I was disappointed to read in the blog posts that Etsy sellers were not eligible. Talk about being shot down!!
Well guess what? The policy has changed and they now accept Etsy sellers as affiliates!!
“Affiliate marketing: a marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals” -oxford dictionary
This totally makes sense!! Etsy sellers are on Etsy daily. They talk about Etsy to others. They are already motivated to share Etsy with the world. They’d make the best affiliates, IMHO.
Here’s how it works. You, as an Etsy affiliate, share a specially created link to an Etsy item with your blog readers or social media followers. Your audience clicks the link and goes to Etsy. If they buy the item that is promoted, you will receive a small commission of the sale (generally about 4%). Even if they don’t buy the item, due to the magic of ‘cookies’, any purchase they do make during the next 30 days is also eligible for commission. Sweet!
Now, you can’t be all sneaky about it. You’ll want to research it more, but basically the FTC has requirements about disclosure. You must let your audience know that a link is an affiliate. Or that the links in a blog post may benefit you monetarily. Same with social media posts. Add the hashtags #affiliate or #ad to disclose. (Side tip: Excellent explanation here on the Budget Girl’s blog–I think I have some updating to do too!)
The one other restriction for Etsy sellers is that you won’t earn commissions for referring your own items. Of course. Makes sense. But you can promote Etsy in general or other favorite shops/items.
HOT TIP: One thing I learned from another Etsy affiliate (who contacted Etsy) is that you can still make the links to your own items affiliate links, you just won’t earn if your items are purchased. But the 30 day cookie period still applies to those clicks.
I recently applied to be an Etsy affiliate and was accepted. I’ve already made a few commissions in the short time I’ve been experimenting with it. I’m definitely not getting rich on this, but anything that helps me continue to talk to you about vintage and share Etsy news is a win-win. I can justify more time spent on my blog! Yay!
So how do you apply to be an affiliate? Here are the steps.
- Set up a publisher account at Affiliate Window. They are the program running the affiliate marketing for Etsy. Click here to sign up. <—-(affiliate link 😉 ) You should be contacted fairly quickly whether you are approved or not. I think it was the next day for me. Choose Etsy as the program you want to join. (oops almost forgot to mention there is a $5 security measure payment during sign-up. It gets credited back right after approval)
- Contact Etsy at [email protected] (copy and paste it into your email address bar). Let them know you’ve applied to be an Etsy affiliate and disclose all your Etsy shops to them. Even ones that you have some connection with, like a spouse. More info is provided during the application process. This helps them know which items they should NOT give you commission for.
- Wait for approval from Etsy.
- Finish setting up all the housekeeping details like how you want to be paid, etc on Affiliate Window.
- Start promoting!
So I went ahead and sent the email to Etsy about my shops while I was waiting on approval from AW. I got a reply right away from a contact at Etsy that she would look for my application and approve it right away when it crossed her desk.
What happened was I got approved at Affiliate Window first. I got the email and thought that was it, but it was just for being an affiliate for AW. It took a little bit longer (like a day) for the process to go through Etsy as well.
But I have to say, Etsy has been great. They contacted me quickly after approval to let me know who to contact if I had any questions. They also sent a fairly comprehensive guide on how to be an Etsy affiliate.
I’m so glad I read the guide/welcome packet! I never do! lol. But from that I learned that they have a linking tool browser extension!! Basically, what that means is that I can just be open to the page I want to link on Etsy, click the extension, it makes me the coded affiliate link in a little pop up that I can copy and paste and I’m done! Love it!! This is what it looks like:
Really, nothing could be easier. It’s a fun way to earn a couple extra bucks for talking about vintage! (or handmade or supplies). What do you think? Are you ready to become an Etsy affiliate too?
Feel free to shoot me any questions below!
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